Study: Loyalty programs, technology vital to millennial travelers

10/18/2013 | TravelMarketReport.com

Travel agents looking to cater to the millennial generation need to keep up with their unique travel preferences. These include the use of mobile booking technology and personalized services similar to those provided in loyalty programs, according to a study by Expedia. The study identified loyalty as a crucial factor when booking air travel for 48% of millennials and 51% when booking hotel rooms.

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