Using Google Analytics to answer questions about your content

10/18/2013 | Content Marketing Institute

Web analytics offer valuable insights into consumer habits on sites, but many marketers don't look past the basic tools offered by Google Analytics, Andy Crestodina writes. Google Analytics can move beyond just tracking traffic to show marketers what types of posts are most popular and most compelling in terms of conversion. "[G]reat content marketers are curious. They ask questions, form a hypothesis, test it, and then act on the evidence," he writes.

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