Where Goldman Sachs predicts the online ad business is going

10/18/2013 | SmartBrief/SmartBlog on Social Media

Goldman Sachs Vice President of Equity Research Debra Schwartz outlined eights predictions about the online ad industry on Wednesday at the 4A's Data Summit. Among her predictions: Programmatic buying will eventually be used for 70% of inventory, major companies will continue to acquire mobile, data and video firms as they seek to create 360-degree marketing solutions, and the Web will increasingly move toward visual-based communication.

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