Coke, PepsiCo Lead Charge Against Mexico Soft-Drink Tax Plan

10/19/2001 | Los Angeles Times (tiered subscription model)

Coca-Cola and PepsiCo are lobbying against a Mexican plan that would impose a 20% tax on soft drinks, arguing the plan would harm poor consumers. Soft-drink producers claim 60% of the $5 billion Mexico soft-drink market comprises sales to Mexicans who earn less than $10 a day.

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