Analysis: Nestle win propels GroupM

10/19/2004 | Adweek

As one of two agencies capturing Nestle's $1.5 billion review last week, WPP Group's GroupM accelerated "a two-year trend which, once it absorbs MediaCom as part of WPP's acquisition of Grey Global Group, will vault it into the top position among global media networks," Adweek reports.

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