"Splogs" clog blogosphere

10/19/2005 | Wall Street Journal, The

Large search engines and specialty blog engines are increasingly being clogged by spam blogs, also called "splogs," which are created -- often in bulk, using automated software -- with the sole purpose of driving traffic to commercial sites. They are able to gain a high ranking in search engines because of their use of popular search terms as well as a profusion of links to each other.

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