Watchdog group targets buzz marketing for scrutiny

10/19/2005 | Advertising Age (tiered subscription model) · USA Today · ClickZ

Portland, Ore.-based consumer activist group Commercial Alert is urging the Federal Trade Commission to investigate the the tactics of buzz marketing firm Tremor, which is owned by Procter & Gamble Co. At issue is Tremor's use of its online army of 250,000 teenagers to talk up products and whether those teenagers are paid to influence their peers' buying decisions. A spokesperson for P&G said the marketer had not been contacted by the FTC.

View Full Article in:

Advertising Age (tiered subscription model) · USA Today · ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY