Nielsen service to gauge who's playing games

10/19/2006 | Mediaweek · ZDNet

Nielsen Media Research in mid-2007 will launch its much-anticipated GamePlay Metrics service, which will collect ratings for video games. The numbers should help add greater credibility to the developing in-game ad market, which is forecast to reach $730 million by 2010, according to The Yankee Group.

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Mediaweek · ZDNet

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