Exec: Social ads key to Facebook's business model

10/19/2009 | Reuters · GigaOm

Facebook, which recently went into the black, believes its model of social ads will have a big payoff -- similar to the way that Google has monetized the search market -- COO Sheryl Sandberg said. "Our ads are really two-way and really social, that's I think the real difference," she said.

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Reuters · GigaOm

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