NCA: Maximize growth at convenience stores

10/19/2009 | Convenience Store News

In order to maximize confectionery sales at convenience stores, always keep the top 50 core brands stocked, ensure that limited-edition and new products are highly visible, and display products with an eye toward impulse shopping, an NCA study found. "Convenience has been a healthy channel for confectionery manufacturers, and confectionery has been a healthy category for c-store operators," said Jim Corcoran, vice president of trade relations for NCA.

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