Prognosticators see signs of recovery

10/19/2009 | Advertising Age (tiered subscription model)

ZenithOptimedia just issued a downward revision of its 2010 global ad expenditure forecast, but the media shop is still predicting an 0.5% overall uptick in spending for next year. There are other signs of a coming recovery, according to this article, including a vibrant scatter market, a rise in profit at Google and the surging stock market.

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