Retailers find creative ways to entice shoppers

10/19/2009 | Los Angeles Times (tiered subscription model)

DJs, drinks, movie screenings and free tattooing are just some of the novel ways U.S. retailers are drawing in more shoppers and boosting sales. "Retailers are really jumping in [to experiential marketing] because in this kind of economy, you've got to build that brand affinity if you're going to survive," said Stacey Ruth, CEO and chief creative officer of the Wow Factory event marketing firm in Atlanta.

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