Retailers launch green initiatives to reduce plastic-bag use

10/19/2009 | USA Today

Target has launched a program that offers a 5-cent discount for every reusable bag used by customers for their purchases. The move follows a similar incentives program recently announced by drugstore giant CVS. The programs are the retailers' response to lawmakers and advocacy groups pushing for the widespread use of reusable bags instead of plastic bags. Green initiatives have "become part of the competitive landscape to demonstrate that it's part of your culture," a marketing professor said.

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