Segment your efforts for better results

10/19/2009 | Social Media Today

By dividing up your Twitter strategy into separate goals, such as customer interaction, crisis response and promotion, you can better manage audiences and target their needs, IBM's business-to-business marketing expert Delphine Remy-Boutang suggests. Segmentation works best for larger companies that have the resources to manage many Twitter accounts, writes Daryl Pereira.

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