Disney fails to reach flock for secular "Secretariat"

10/19/2010 | Adweek

Disney's apparent inability to spark major interest among faith-based audiences for its new feel-good release, "Secretariat," reflects the religious segment's distrust of movie marketers' intentions, according to this article. "You can't sell them just anything because they've gotten very weary and wary of Hollywood -- they've started feeling used," said one unnamed executive. "You don't get to enjoy the benefits of those organizations if your movie has a tenuous connection to them."

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