Tina Cannon writes that she thought her idea for a website on pet health would be a home run. But "[a]fter 10 weeks of intense mentorship" in a startup incubator, she writes, what she ended up with was a software company that helped veterinarians book appointments online. Entrepreneurs shouldn't be afraid to make such a "big pivot," she writes: "The idea in your head or scribbled on a napkin is probably crap. But go ahead and pursue it anyway," because it just might evolve into a great business.
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