Swedish burger chain adds carbon counts to the menu

10/19/2010 | QSRMagazine.com

Sweden's second-largest restaurant chain has added carbon emission counts to its labeling in an effort to run a more sustainable business. Concerned about the impact of beef production on the environment, Max Burgers added a host of non-beef alternatives including falafel and salmon burgers; sales of the sandwiches have risen about 20% since the company began listing the carbon emissions.

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