Agency to help improve Coca-Cola's social status

10/19/2011 | Advertising Age (tiered subscription model)

Dentsu Holdings USA's 360i has been tapped to spearhead social media monitoring across all of Coca-Cola North America's brands, following a "listening review" conducted by the company earlier this year. The shop is tasked with designing a robust way to track consumer sentiment across social media channels and offer suggestions on how to make its brands better liked.

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