Cruise executives offer tips for selling vacations

10/19/2011 | Agent@Home magazine

Travel agents should promote cruises in fun and engaging ways that would appeal to prospective clients' interests, using tools provided by cruise lines, suggest various cruise-line executives. Agents should also keep themselves updated on cruise products as well as clients' information to be able to match cruises with their clients' plans. "The key idea is to not wait for that client to call you for product information, but to have some sort of a schedule to reach out to that client," said John Delaney, Seabourn's senior vice president of marketing and sales.

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