Striiv, a portable fitness device maker in California, has unveiled a free iPhone application called Striiv Smart Pedometer. The app, which has a large food database and calorie counting features, has the same functions as the firm's portable fitness device that offers virtual rewards and incentives to users. "We call it the first 'smart' pedometer because it learns from your activity, learns your behavior and motivates you to walk a lot more throughout the day," said Striiv's head of design Lexy Franklin.
Fitness device maker unveils free app to promote healthy behavior
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