P&G's Tide takes its NFL "Colors" mobile

10/19/2012 | Mobile Marketer

Tide is streaming its "Show Us Your Colors" spots -- which tie in with the NFL -- within ABC News' iPhone application. The strategy of expanding beyond television and online is a good one for consumer packaged goods, said Nikao Yang of AdColony. "Brands intent on winning in their respective product categories are placing an increasing importance on mobile video as a complement to TV and online campaigns to form a truly cohesive three-prong, multichannel strategy," said Yang, who is not affiliated with the campaign.

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