P&G's Tide takes its NFL "Colors" mobile

10/19/2012 | Mobile Marketer

Tide is streaming its "Show Us Your Colors" spots -- which tie in with the NFL -- within ABC News' iPhone application. The strategy of expanding beyond television and online is a good one for consumer packaged goods, said Nikao Yang of AdColony. "Brands intent on winning in their respective product categories are placing an increasing importance on mobile video as a complement to TV and online campaigns to form a truly cohesive three-prong, multichannel strategy," said Yang, who is not affiliated with the campaign.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY