Social media is fueling a complaint culture, researchers say

10/19/2012 | Financial Post (Canada)

It's easier than ever for consumers to air a grievance against a company because social tools often remove consumers' sense of embarrassment, researchers say. A study found that consumers were more likely to complain when they knew that they -- not the product or company in question -- were truly to blame for the problem at hand. "In today's society, consumers are likely to complain given any opportunity, regardless of who is to blame," the study found.

View Full Article in:

Financial Post (Canada)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY