Promoting Prescription Drugs Online

10/20/2004

New survey data from the Pew Internet and American Life Project has found that just 4% of Americans have ever purchased prescription drugs online. By comparison, aggregated survey data from eMarketer shows that between 3% and 12.5% of U.S. citizens say they have bought prescription drugs online. Despite the fact that few Americans actually buy drugs via the Internet, the Pew Research study did find that 26% of Americans have gone online to look for information about prescription drugs. Similarly, Forrester Research has found that 48% of the Americans it surveyed said they use the Internet to research a drug. Taken together, these results confirm that the Internet is an important channel through which pharmaceutical companies can reach out to potential new customers -- either through online advertising or informational Web sites.
www.emarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY