Frito-Lay promotes switch to sunflower oil

10/20/2006 | Promo Magazine

Frito-Lay will launch the Pure Joy supermarket tour on Oct. 21 with celebrity chef Dave Lieberman, to promote its recent shift to sunflower oil for Lay's and Ruffles potato chips. Lieberman will stop in 20 markets to host demos and educate consumers about sunflower oil.

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