Lopez Negrete, Univision agree to PPM deals in Houston

10/20/2006 | Mediaweek

Arbitron has inked multiyear deals with Lopez Negrete Communications, the second-biggest independent Hispanic advertising shop, and Univision Radio, for its portable people meter ratings service in Houston. In related news, Arbitron also has struck a multiyear PPM deal for San Antonio and Austin with Spanish-language broadcaster Border Media Partners.

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