ComScore ratings key part of doing online business

10/20/2008 | Washington Post, The

Although some have questioned the accuracy of the data from comScore, the Reston, Va.-based research firm continues to set the standard in the online metrics field and may play an even more important role during the economic downturn, according to this article. "For online retailers, having comScore's data is almost like having electricity or an Internet connection," said Todd Greenwald, senior analyst at Signal Hill Research. "It's a cost of doing business."

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