Marketers ask agencies, "What have you done for me lately?"

10/20/2008 | Advertising Age (tiered subscription model)

The economic downturn appears to be providing business for "marketing-operations management" firm Assetlink, which promises clients information on the productivity of their advertising agency partners. The firm recently agreed to monitor ad work for pharmaceutical giant Pfizer, and has counted Colgate-Palmolive and Clorox among its clients.

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