How to make a big impact with small investment

10/20/2009 | BusinessWeek.com/Today's Tip blog

Joe Gustafson, CEO of Brainshark in Waltham, Mass., suggests three techniques that can deliver high-impact results from low-budget marketing. He says businesses can spread the word by joining local and online communities, incorporating visual and video images into Web and other marketing, and leveraging online surveys to create buzz.

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