Jelly Belly boxes hold both tricks and treats

10/20/2009 | Brandweek

The Jelly Belly Candy Co. has introduced BeanBoozled, a line of customizable gift boxes with some jelly beans that are delicious and others that are disgusting, and no way for the consumer to know. Black jelly beans, for example, can either be Black Licorice or Black Skunk Spray, and yellow could be Buttered Popcorn or Rotten Egg.

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