Pixar president: Put tech at the corporate core

10/20/2009 | Harvard Business Review online

Companies with a narrow focus on the next quarter's earnings risk allowing important technology matters to be neglected or poorly managed, writes Ed Catmull, president of Pixar Animation Studios and Walt Disney Animation Studios. Poor decisions about outsourcing, for example, can be traced to adopting a short-term perspective, he writes. All companies should make technical awareness and appreciation a vital skill for all their executives, Catmull advises.

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