Survey ranks in-store pitches

10/20/2009 | Brandweek

According to a just-released survey, 60% of shoppers are making brand choices while in the retail environment, with 32% of respondents rating in-store ads as "very effective" as compared to 27% for ads viewed outside the store environment. "The Elements Report," released Tuesday, also polled consumers about the effectiveness of different types of in-store media, with end-aisle displays ranking as the most engaging.

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