Twitter cancer drive sets world record

10/20/2009 | Mashable

The #BeatCancer awareness drive on Twitter set the Guinness world record for the most social-media mentions in a day -- 209,771 tweets and other social-media plugs -- and raised more than $70,000. Each tweet including the #BeatCancer hashtag raised a penny toward cancer research, funded by sponsors eBay and MillerCoors.

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