The attributes that great social-media marketers have in common

10/20/2010 | MediaPost Communications

Successful social-media marketing is all about keeping it real while achieving meaningful results, writes David Berkowitz. Be clear about your goals, both internally and with your audience, and if you find something that works well be sure to keep driving home your advantage with everything you've got. "Simply put, what works? Two things: authenticity and awesomeness. The rest, as they say, is commentary," Berkowitz writes.

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