Dell campaign hopes to inspire consumer love

10/20/2010 | Adweek

Dell's new worldwide branding effort from Young & Rubicam showcases the computer maker's wide array of products and seeks to make Dell "the most loved PC company in the industry," said Paul-Henri Ferrand, global chief marketing officer for the consumer, small and medium business division. The campaign uses the tagline, "You can tell it's a Dell."

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