FTC to support "self-regulatory framework" for online privacy

10/20/2010 | MediaPost Communications

The FTC, in a forthcoming report about behavioral ads, will propose "a new self-regulatory framework," instead of new federal laws, FTC member Julie Brill said at a privacy conference sponsored by the law firm Proskauer. Brill was "encouraged" by the ad industry's initiatives to self-regulate privacy, but said more could be done to provide consistency for user privacy controls, including possibly a "do-not-track" tool.

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