Founder discusses Cheesecake's evolution

10/20/2011 | Wall Street Journal, The

Cheesecake Factory founder David Overton put his professional drumming dreams on hold to help his parents build their cheesecake business, and the rest is history. In this interview, Overton talks about starting on a shoestring, early missteps on pricing and the power the eatery's name had to draw crowds from the beginning.

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Wall Street Journal, The

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