How Monical's Pizza uses social to extend the brand

10/20/2011 | SmartBrief/SmartBlog on Restaurants

Monical's Pizza's conversations with patrons on Facebook and Twitter are much like the face-to-face chats staffers have with guests in the restaurants, and that virtual extension of the brand is what's driving success for the chain's social strategy, says Lisa Chidichimo, who leads the chain's digital marketing efforts.

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