Social sharing shouldn't be an obstacle course

10/20/2011 | Convince & Convert

Companies should make social sharing as painless and obstacle-free as possible for their customers, Jay Baer writes. For bricks-and-mortar companies, that might mean springing for free wireless Internet to make sure customers can get online and start talking as soon as inspiration strikes. "[O]nce they walk out that door, the chances of them spreading your message to their friends on Facebook and beyond plummets like the [Philadelphia] Eagles' playoff chances," Baer writes.

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