TV station links readers to content geared for devices

10/20/2011 | Mobile Marketer

Roanoke, Va., TV station WDBJ7 is using a service provided by LiveLinks to ensure that users who click on links to the station's content are directed to sites appropriate to the device they're using, be it a phone, tablet or PC. The station acted after noting 20% of its online traffic originated from mobile.

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