Why you have to respect your customers to keep their business

10/20/2011 | BNET

A poor experience that Mary Goodman and Rich Russakoff had dealing with the customer service of a bank demonstrates the importance of treating your customers well. "The customer is not always right, but the customer ultimately pays the bills and should be treated with dignity and respect," they write. The world's best sales and marketing will be ineffectual if your company can't keep its customers.

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