Bolthouse CEO on trends, Campbell and what's next for brand

10/20/2013 | SmartBrief/SmartBlog on Food & Beverage

Bolthouse Farms has largely been left to operate in its own way after Campbell Soup acquired the maker of premium juice last year, Bolthouse CEO Jeff Dunn says. The company has seen explosive growth with the debut of a family-size smoothie bottle, which has introduced Bolthouse products to children through millennial parents. The company is looking ahead to potential opportunities in marketing to children and a partnership with the Produce Marketing Association to build a marketing community, Dunn says.

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