M&C Saatchi resets strategy with Ogilvy's Graceann Bennett

10/20/2013 | Adweek

Graceann Bennett, formerly head of strategic marketing at Ogilvy & Mather in Chicago, will become an equity partner in M&C Saatchi in December to help the agency develop long-lasting relationships with clients. Bennett, who is replacing Sveta Doucet, will concentrate on the M&C ad unit that's 25-people strong, a change from the much bigger Ogilvy. "I wanted to create something new or be part of a team that's more nimble, more entrepreneurial," said Bennett.

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