Variety: "Walking Dead" ad costs outpace broadcast fare

10/20/2013 | Variety

Marketers will spend more this season to run ads during AMC's "The Walking Dead" than for a 30-second spot on CBS' "The Big Bang Theory," the priciest prime-time show on a broadcast network, Variety is estimating, based on input from six media-buying agencies and other sources. When sports are included, ESPN's "Monday Night Football" was the second-most-expensive ad property, commanding $408,000 for a 30-second spot.

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