Analysis: Hershey succeeds on new products, extensions

10/21/2004 | Bloomberg Businessweek ·

Successful brand extensions and other new product rollouts should keep Hershey Foods at the top of its game, according to BusinessWeek's Amy Barrett. The food company announced earnings were up 16% in the third quarter to $166.2 million on sales of $1.2 billion. "Innovative, on-trend new products and well-executed retail initiatives delivered excellent sales and market share gains," said Hershey chairman, president and chief executive Richard H. Lenny.

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Bloomberg Businessweek ·

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