Companies pitch products in adult cartoon series

10/21/2004 | NYTimes.com

Domino's Pizza, Red Bull and Vans have worked out an advertising deal with Comedy Central that will include having their products "embedded" in the network's new cartoon series targeted at adults, "Shorties Watchin' Shorties." Opponents of paid placements contend that "commercials are commercials and should be labeled as such."

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