Heineken won't tap into telly

10/21/2005 | BBC

Heineken will discontinue all of its TV advertising in the U.K. beginning in 2006, relying instead on outdoor, print, online and in-store campaigns. The brand will continue to receive TV exposure in the U.K. via its sponsorship of sporting events.

View Full Article in:

BBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY