Movie merchandise for grown-ups

10/21/2005 | Wall Street Journal, The

Sony Pictures Entertainment is betting the film version of the best-selling novel "Memoirs of a Geisha" will help sell kimono-style dresses at Banana Republic and a line of Asian-themed cosmetics and ablutions from LVMH Moet Hennessy Louis Vuitton SA-owned Fresh Inc. "Geisha" is not the first movie to target adults with product tie-ins; the musicals "Chicago" and "Moulin Rouge" used the same strategy to promote makeup and apparel.

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