Some Web publishers, metrics firms at odds over visitor counts

10/21/2007 |

Some Web publishers contend the discrepancies between their higher internal site visitor counts and the lower figures reported by metrics firms are hampering their ability to maximize advertising rates. Complicating the situation are the different methods used by publishers to count site traffic. But metrics firms stand by their data and methodologies, saying publishers are always pushing for bigger numbers, according to this article.

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