Some Web publishers, metrics firms at odds over visitor counts

10/21/2007 | NYTimes.com

Some Web publishers contend the discrepancies between their higher internal site visitor counts and the lower figures reported by metrics firms are hampering their ability to maximize advertising rates. Complicating the situation are the different methods used by publishers to count site traffic. But metrics firms stand by their data and methodologies, saying publishers are always pushing for bigger numbers, according to this article.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA