Consider niche networks in social strategy

10/21/2009 | Web Ad.vantage

Businesses big and small should look beyond Facebook and Twitter before settling on a social-media marketing plan. Niche networks can get your message in front of the people most interested in it. Customize your message to the network and be sure to stay genuine. "Nobody likes shameless self-promotion, and most people can smell an ad a mile away," this article states.

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