EMarketer Revises U.S. Online Ad Spend Numbers


EMarketer has revised its online ad spending forecast downward, predicting a drop of 2.9% to $22.8 billion. eMarketer's previous prediction for 2009 was $24.5 billion -- a growth rate of 4.5%. Moderate growth will pick up again in 2010 and 2011, with spending projected to rise 5.9% and 6.6%, respectively. In 2012, growth will reach the double digits, thanks to the presidential election and economic stabilization To find out more about digital marketing and eMarketer's report "Factors Behind eMarketer's Revised Online Ad Forecast," click here.

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